Author: viktor pavlovic

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Sony FE 400mm f/2.8 GM Hands On

Today I visited a local photo exhibition and used the occasion to try the Sony super telephoto lens - FE 400mm f/2.8 GM. There are already many reviews around, so I will focus on my initial impressions. As a reference, I owned a Canon comparable - EF 400mm f/2.8 II L IS USM, and I…

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Hasselblad expands into E-commerce with the launch of ‘Hasselblad Store’

Press information – for immediate relelease Gothenburg, Sweden 30 Nov 2017 Hasselblad, the leading manufacturer of digital medium format cameras and lenses, is pleased to announce the launch of its new online ‘Hasselblad Store’. The online store will broaden availability of Hasselblad’s iconic high-performance cameras and lenses to photographers in the USA, China, UK, Germany and…

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Sony Announces Development of New G Master™ 400mm F2.8 Super-Telephoto Full-Frame E-mount Lens

Sony today announced development of the new "Professional" Super-tele lens - G Master 400/2.8. Lens should be available at the mid summer 2018 and I expect the price above 10K USD. 25th October 2017 Sony today announced the development of the long-awaited FE 400mm F2.8 GM OSS Super-Telephoto lens, with a target launch date in…

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New Sony A7R III (α7R III) is here. Press release and first thoughts.

Sony today announced an impressive addition to their full-frame mirrorless camera line-up, the α7R III (model ILCE-7RM3) "Thanks to an evolutionary leap in image processing power and efficiency, the new α7R III combines a high-resolution 42.4 MPi back-illuminated Exmor R CMOS image sensor with impressive shooting speeds at up to 10 fpsii with full AF/AE…

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Zeiss Milvus 25mm f/1.4 Hands-On

I was lucky to get the new Zeiss Milvus 25/1.4 for a few hours to try on my Sony A7 MII camera. Using Novoflex adapter, I made a few shots in the field. For the in-depth review, this lens should be tested on the native mount camera (Canon or Nikon), but this short experience helped…

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